Research — Lexicon labs

RESEARCH AREAS

Managing Emerging Technologies (Impact of ICT, Technology Diffusion, Marketing, Business Models, Social Impacts, Disruptive Innovation, Blockchain and DAOs, Technology and Development)

Innovation Strategy (Defense Innovation, Global Innovation Clusters, Sustainable Technologies, Networks and Collaborative Enterprises, Innovation Ecosystems, Open Innovation)

BOOKS

Rao, Bharat, Adam Jay Harrison, and Bala Mulloth (2020), Defense Technological Innovation Issues and Challenges in an Era of Converging Technologies, New Horizons in Innovation Management Series, Edward Elgar Publishing, Inc.,forthcoming, ISBN:9781789902099, May 2020.

PUBLICATIONS IN PEER REVIEWED JOURNALS

Rao, Bharat, Adam Jay Harrison, and Bala Mulloth (2021), ‘The New Imperatives of Defense Technological Innovation: Past, Present and Future’, Routledge Companion to Technology Management, Volume Editors: Tugrul Daim, Marina Dabic, and Yu-Shan Su.

Harrison, Adam Jay, Rao, Bharat and Bala Mulloth (2018), "Innovation Tradecraft: A Roadmap for Sustained Technological Advantage in the Future Army," Parameters: The US Army War College Quarterly, accepted, forthcoming.

Harrison, Adam Jay, Rao, Bharat and Bala Mulloth (2017), "Developing an Innovation-Based Ecosystem at the U.S. Department of Defense: Challenges and Opportunities," Defense Horizons, National Defense University, Vol 81, pp. 1-15.

Rao, Bharat, Ashwin Gopi and Romana Maione (2016), ‘The Societal Impact of Commercial Drones,’ Technology in Society, May, pp. 83-90.

Rao, Bharat and Bala Mulloth (2016), ‘The Role of Universities in Encouraging Growth of Technology Based New Ventures,’ International Journal of Innovation and Technology Management, Vol. 14 (4).

Jimenez, Bertha, Bojan Angelov and Bharat Rao (2012), ' Service Absorptive Capacity: Its Evolution and Implications for Innovation,’ Journal of the Knowledge Economy, Springer, Vol. 3, No. 2, pp. 142-163.

Trivedi, Yogesh, Joyojeet Pal and Bharat Rao (2010), ‘Multinationalizing the Indian IT Industry: Latin American Investments — A Sign of Things to Come,’ Cutter IT Journal, Vol. 11, No. 7.

Rao, Bharat and Bojan Angelov (2009), ‘Pervasive Information Systems Value Chain - A Services Perspective,’ International Journal of Services Technology and Management, Vol. 6, No. 1, pp. 17-40, InderScience Publishers.

Rao, Bharat (2009), ‘Virgin Galactic: Crafting A Blue Ocean Strategy in Space,’ Management Online Review, Oxford Management Publishing, ISSN 1996-3300, January.

Nov, Oded and Bharat Rao (2008), ‘Give According to Your Abilities, Receive According to Your Needs: Threats and Opportunities,’ Communications of the ACM, Vol. 51, No.5, pp. 83-87, May.

Angelov, Bojan and Bharat Rao (2006), 'The Evolution of WiMAX: Towards a P2P Paradigm Shift,' Annual Review of Communications, International Engineering Consortium, Chicago, IL.

Rao, Bharat, Oded Nov and Bojan Angelov (2006), ‘Fusion of Disruptive Technologies: Lessons from the Skype Case’, European Management Journal, Vol. 23, No. 8, April.

Damsgaard, Jan, Mihir Parikh and Bharat Rao (2006), ‘Wireless Commons: The Tragedy and Its Causes,’ Communications of the ACM, Vol. 49, No. 2, pp. 105-109, February.

Rao, Bharat (2005), “Preface to the Focus Theme on Ambient Intelligence and Pervasive Computing, in Schmid, Beat F.; Rao, Bharat; Pavlikova, Lucia; Zimmerman, Hans-Dieter (Eds.) EM – Special Issue on Ambient Intelligence and Pervasive Computing, International Journal of Electronic Markets ,Vol.15, No.1.

Rao, Bharat and Mihir Parikh (2003), ‘Wireless Broadband Drivers and their Social Implications,’ Technology in Society, Vol. 25, No. 4, pp. 477-489.

Rao, Bharat and Mihir Parikh (2003), ‘Wireless Broadband Networks: The US Experience,’ International Journal of Electronic Commerce, Vol 8, No.1, November.

Rao, Bharat and Louis Minakakis (2002), ‘Evolution of Mobile Location-based Services,’ Communications of the ACM, Vol. 46, No.12, December.

Rao, Bharat (2002), “Preface to the Focus Theme on M-Commerce,” in Schmid, Beat F.; Rao, Bharat; Pavlikova, Lucia; Buchet, Brigette (Eds.) EM - Mobile Commerce, EM- International Journal of Electronic Markets, Vol..12, No.1.

Rao, Bharat (2001), ‘Broadband Innovation and the Customer Experience Imperative,’ International Journal of Media Management, Vol. 3, No. 2, Summer.

Rao, Bharat and Ruth de Backer (2001), ‘The Broadband Debate: Legal and Business Implications,' International Journal of Media Management, Vol.1, No. 3, Autumn-Winter, 2000, published 2/2001.

Minakakis, Louis and Bharat Rao (2000), 'Competing in Online Markets: Financial Services as a Case in Point', In: Schmid, Beat F.; Selz, Dorian: EM - International MIS, Electronic Commerce and Financial Services, International Journal of Electronic Markets, Vol. 9, No. 4, 1999 (published in 2000).

Rao, Bharat (2000), ‘Improving Retail Effectiveness through Technology: A Survey Of Analytical Tools For Physical And On-Line Retailers,' Technology in Society, 22, pp. 111-122, Pergammon Press.

Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange', Journal of Computer Mediated Communications, Vol. 5, No. 2.

Rao, Bharat (1999), 'The Internet and the Revolution in Distribution: A Cross-Industry Examination and Synthesis,' Technology in Society, 21 (3), pp. 281-306, Pergammon Press.

Rao, Bharat, Ziv Navoth and Mel Horwitch (1999), 'Developing a World Class Distribution, Logistics and Electronic Commerce Infrastructure' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 10, No. 2, 12/99.

Rao, Bharat (1998), 'Developing An Effective E-Tailing Strategy' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 9, No. 2, 12/98.

Fox, Richard Srinivas K. Reddy and Bharat Rao (1997), 'Estimating Response to Repetitive Promotional Stimuli,' The Journal of the Academy of Marketing Science, Vol.25, No.3, July, Sage Publications.

Bharat Rao and Srinivas K. Reddy (1996), 'A Dynamic Approach to the Analysis of Strategic Alliances,' in International Business Review, Special Issue on Relationship Marketing, Vol. 4, No. 4, pp. 499-518, Elsevier Science Ltd., UK.

REFEREED CONFERENCE PROCEEDINGS

Harrison, Adam Jay, Bala Mulloth and Bharat Rao (2020), ‘Harrison, Adam and Bharat Rao (2018), ‘New Mechanisms for Defense Innovation: The Defense Innovation Unit’ Portland International Conference on Management of Technology (PICMET), Daejeon City, South Korea, August 16-20.

Rao, Bharat, Bala Mulloth and Adam Jay Harrison (2019), ‘Harrison, Adam and Bharat Rao (2018), ‘Integrating AI Capabilities into existing Technology Platforms: Drones as a Case in Point’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August.

Harrison, Adam and Bharat Rao (2018), ‘Mapping the Innovation Cycle at the U.S. Department of Defense’ Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, August 19th-23rd.

Mulloth, Bala and Bharat Rao (2018), ‘Revitalizing the Yamuna River: Social Entrepreneurship Approaches,’ Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, August 19th-23rd.

Gopi, Ashwin, Bertha Jimenez and Bharat Rao (2017), ‘Symbiotic Mutualism: Entrepreneurship as Value Co-Creation,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, July 9-13th.

Mulloth, Bala and Bharat Rao (2017), ‘Growth Strategies for an Indian IT Brand in Europe: The Case of Tata Consultancy Services - Hungary,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, July 9-13th.

Gopi, Ashwin and Bharat Rao (2016), Understanding the Access Economy through Service Dominant Logic, R&D Management Conference, From Science to Society: Innovation and Value Creation, Cambridge UK, July 3rd-6th.

Bonilla, Jean-Carlo and Bharat Rao (2016), Text as a data source for organizational intent, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Rao, Bharat and Ashwin Gopi (2016), Investigating the Value Chain of Modern Artisanal Innovation, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Gopi, Ashwin and Bharat Rao (2016), Factors affecting participation in the access economy, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Gunaratne, Ashwin and Bharat Rao (2016),'Innovation and Collaboration Patterns in Human-Computer Interaction Research,' Proceedings of the HCI 2016 Conference, Springer, Toronto, Canada, July 17th-22nd.

Matias, Elizabeth and Bharat Rao (2015), ‘3D Printing: On its Historical Evolution and the Implications for Business,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-6th.

Bonilla, Jean-Carlo and Bharat Rao (2015), ‘Decoding Data Analytics Capabilities From Topic Modeling On Press Releases, Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-6th.

Bonilla, Jean-Carlo and Bharat Rao (2013), Creating Business Value through Cloud-Based Service Analytics, Pre-ICIS Conference Workshop, International Conference on Information Systems, Bocconi University, Milan, Italy, December 15-18.

Bonilla, Jean-Carlo, Bharat Rao and Latif Bentahar (2013), Analytics for Mobile Operators, ICMB-International Conference on Mobile Business, Berlin, August.

Rao, Bharat and Bertha Jimenez (2011), ‘A Comparative Examination of Digital Innovation Ecosystems’, Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-5th.

Lu, Wei-Chih, Jay Chen, Faiz Kazi, Matt Tierney, Lakshminarayanan Subramanian, Bharat Rao (2010), ‘SMSAppStore: SMS-Based Applications Made Easy,’ ACM Symposium on Computing for Development, December 17-18th, London.

White, Kerry-Ann, Louis Minakakis, and Bharat Rao (2010), ‘A Qualitative Examination of Movie Piracy Behaviors and their Impact’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Minakakis, Louis, Rao, Bharat, and Kerry-Ann White (2010), ‘The Movie Industry in Eras of Technological Change’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Pina, Richard and Bharat Rao (2010), ‘The Emergence and Promise of Cloud Computing for Under-Developed Societies’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Jiminez, Bertha, Bharat Rao and Bojan Angelov (2010), ‘Service Absorptive Capacity: Its Evolution and Implications for Innovation’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Warm, David and Bharat Rao (2009), ‘Innovation Strategies in a Downturn,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 2-6th.

Rao, Bharat (2008), ‘Implications for Designing & Managing Urban Services: The Case of NYC’s 311 System,' International Association of the Management of Technology (IAMOT) 2008 Conference Proceedings, Dubai, UAE, April 6-10.

Mulloth, Bala, Bharat Rao and Bojan Angelov (2008), “The Branding Imperative in Experience-Based, Services-Intensive Economies: The Case of Virgin Galactic,” International Association of the Management of Technology (IAMOT) 2008 Conference Proceedings, April 6-10, Dubai, UAE.

Rao, Bharat, Bala Mulloth and Bojan Angelov (2008), ‘Pervasive Information Systems Value Chain: A Services Perspective,' International Association of the Management of Technology (IAMOT) Conference, Dubai, UAE, April 5-10th.

Rao, Bharat and Bojan Angelov (2007), ‘Pervasive Information Systems Value Chain: A Services Perspective,' Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 5-9th.

Rao, Bharat and Bala Mulloth (2007), ‘Building a Global Brand: The Case of Wipro', Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 5-9th.

Angelov, Bojan and Bharat Rao (2007), ''A Comparative Assessment of Innovation Taxonomies in Services,' International Association of the Management of Technology (IAMOT) Conference, Miami Beach, Florida, May 14-17th.

Nov, Oded and Bharat Rao (2005), ‘A Common-Good Analysis of Grid-Based Computing Initiatives,’ Proceedings of PICMET 05 (Portland International Conference on Management).

Rao, Bharat, Oded Nov and Bojan Angelov (2005), ‘When Disruptive Technologies Integrate: Evidence from the Skype Case’ In: T. Khalil (Ed.), Proceedings of the 14th International Conference on Management of Technology, May 22-26, 2005, Vienna, Austria, International Association for Management of Technology (IAMOT), ISBN 0-9712964-7-2.

Rao, Bharat and Isabell Welpe (2005), ‘Engineering a Renaissance in Lower Manhattan: Using the Global and Local Agglomeration of Artistic, Cultural, Economic and Knowledge Assets for Renewing Lower Manhattan,’ Proceedings of EURAM 2005, European Academy of Management Annual Conference, Munich, Germany, May 4-7th.

Damsgaard, Jan, Mihir Parikh and Bharat Rao (2004), ‘WiFi Community Networks: A Common Good Analysis,’ Proceedings of M-Business 2004 – The Third International Conference on Mobile Business, New York, NY, July 12-13th, ISBN 0-918902-53-3.

Rao, Bharat and Louis Minakakis (2004), ‘Assessing the Business Impact of Location-based Services,’ Proceedings of HICCS’ 37 (Hawaii International Conference on Systems Sciences), Honolulu, Hawaii, January 5-8, Publisher: IEEE Computer Society.

Bharat Rao and Mihir Parikh (2002), ‘Delivering Wireless Broadband: The US Experience,’ Proceedings of M-Business 2002 – The First International Conference on Mobile Business, Athens, Greece, July 8-9th.

Louis Minakakis and Bharat Rao (2002), ‘Emerging Financial Services: The Opportunities in Online Payments,’ Proceedings of HICCS’ 35 (Hawaii International Conference on Systems Sciences), Honolulu, Hawaii, January 7-10, Publisher: IEEE Computer Society.

Rao, Bharat (2001), 'Marketing in the Broadband Era: A Strategic Analysis,' Proceedings of PICMET 01 (Portland International Conference on Management of Engineering and Technology), Portland, Oregon, July 29-August 2.

Rao, Bharat (2000), 'Advances in Online Retailing: Towards the Convergence of the Internet, Wireless and Broadband,' in Leading Technology Change: Management Issues and Challenges, IEMC-2000 - IEEE Engineering Management Society, eds. Sul Kassicieh and Steve Walsh, Albuquerque, New Mexico, August 12-15th, IEEE.

Rao, Bharat, Mihir Parikh and Ziv Navoth (1999), 'Re-inventing Music Distribution,' Proceedings of the Fifth Americas Conference on Information Systems, Milwaukee, WI, August 13-16, Association of Information Systems.

Swaminathan, Vanitha, Bharat Rao and Srinivas K. Reddy (1997), 'Organizational Adaptation: An Investigation of the Concept, Its Antecedents and Consequences ', Proceedings of the AMA Summer Conference, Chicago, Illinois, August 2-5, American Marketing Association.

Rao, Bharat (1996), 'Collaboration in Meta-Organizations: Research Issues and Challenges', Proceedings of the IEEE Engineering Management Society, IEMC-96 (International Conference on Engineering and Technology Management), Aug. 18 - 20, Vancouver, BC, Canada, pp. 505-509, IEEE.

Rao, Bharat and Vanitha Swaminathan (1996), 'The Antecedents Of Electronic Exchange: A Conceptual Model', Proceedings Of The Third Research Conference On Relationship Marketing, Emory University, Atlanta, p.200.

Rao, Bharat and Vanitha Swaminathan (1995), 'Uneasy Alliances: Cultural Incompatibility or Culture Shock?' Proceedings of the Association of Management 13th Annual International Conference, Vancouver, BC, Canada, August 2-5, 1995, Association of Management.

Rao, Bharat and Srinivas K. Reddy (1994), 'A Non-Linear Dynamical Systems Approach to Modeling Competitive Strategic Alliances', Proceedings of the TIMS-ORSA Marketing Science Conference, Tucson, Arizona, May, The Institute for Management Sciences – Operations Research Society of America.

Leigh, Thomas W., David Nadolski, Bharat Rao and Ahmed T. Taher (1994), 'Learning Imperatives of the Miles and Snow Strategic Types', Proceedings of the AMA Winter Educator's Conference, St. Petersburg, Florida, April, American Marketing Association.

BOOK CHAPTERS AND REPORTS

Rao, Bharat and Bojan Angelov (2005), ‘Bandwidth Intensive Applications: Demand Trends, Usage Forecasts, and Comparative Costs,’ in NSF-ITR Technical Report on Fast File Transfers across Optical Circuit-switched Networks, Grant No. ANI-0312376, National Science Foundation.

Rao, Bharat and Bojan Angelov (2005), ‘Modeling Price and Demand Sensitivity for Bandwidth-on-Demand Services,’ in NSF-ITR Technical Report on Fast File Transfers across Optical Circuit-switched Networks,Grant No. ANI-0312376, National Science Foundation.

Rao, Bharat and Louis Minakakis (2000), 'Online Marketing Strategies In The Information Economy: A Comparative Analysis ,' in Internet Marketing Research: Theory and Practice, Ook Lee, Ed., IDEA Group Publishing.

Rao, Bharat, Mel Horwitch and Ziv Navoth (2000), ‘The FDX Group: Building the Electronic Commerce Backbone for the Future,’ in Internet Marketing: Success Strategies For Internet Commerce, ed. Scott M. Smith, Brigham Young University, Provo, UT.

Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'The Internet and Consumer Buying Behavior: A Research Framework and Analysis,' in Current Topics in Electronic Commerce, Charles Steinfeld, Ed., Purdue University Press.

Rao, Bharat (1999), 'The Role of Supply Chain Management in American Firms: Implications for Global Strategy,' in Case Book on International Management (Fallstudien zum Internationalen Management), Joachim Zentes and Bernhard Swoboda, Eds., Gabler Verlag, ISBN 3-409-11513-7.

Rao, Bharat (1998), 'An Overview of Information Technology Applications in Retail Merchandising,' A Report to the Harvard-Wharton Project on Retail Merchandising Effectiveness, Project Co-Directors: Dr. Marshall Fisher, Wharton School, University of Pennsylvania; Dr. Ananth Raman, Harvard Business School.

OTHER PUBLICATIONS (Non-Academic)

BOOKS

Rao, Bharat (2019), ‘Magical: How Magic and Its Star Performers Transformed the Entertainment Economy’, Mindzen Media, January.

Rao, Bharat (2019), ‘Magical: Come La Magia E I Suoi Migliori Interpreti Hanno Trasformato Il Mercato Dell’intrattenimento’, Mindzen Media, January, Italian Edition.

Rao, Bharat (2019), ‘MÁGICO: Cómo la Magia y sus Artistas Estrella Transformaron la Economía del Entretenimiento’, Mindzen Media, January, Spanish Edition.

Rao, Bharat (2019), ‘Alaska Project: Photographs from America's Last Frontier - Book 1 - Monochrome’, Mindzen Media.

AUDIOBOOKS

Rao, Bharat (2019), ‘Magical: How Magic and Its Star Performers Transformed the Entertainment Economy’, Mindzen Media, January.

Rao, Bharat (2019), ‘MÁGICO: Cómo la Magia y sus Artistas Estrella Transformaron la Economía del Entretenimiento’, Mindzen Media, January, Spanish Edition.